Building Materials Sales & Marketing

Another example of how the building materials industry is years behind other industries is the over reliance on outbound sales. The sales person identifies a prospect and pursues them. In the worst case it's a cold call. While outbound sales can be an effective way to grow, companies who have focused on growing their inbound leads are outperforming companies who focus on outbound. Ideally there is a balance of outbound and inbound sales opportunities.