Building Materials Sales & Marketing

I interview Alison Raes, founder of the ILA Marketing Group and Katabatic Manufacturing. ILA is an independent rep firm that represents a number of US manufacturers in Canada. Katabatic is a Canadian based manufacturer of construction adhesives. Alison has helped a number of building materials companies to grow their sales in Canada. In this episode, Alison shares the most important things you need to do to be successful in Canada.