57 Brand Haikus
Brand Haiku #8: How Much is Your Brand Worth?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Sinopse
We have been repeatedly taught about the resistance of any intangible, such as a brand, being accurately quantified on a balance sheet. I disagree. Every day, every hour, and every minute consumers and companies are purchasing brands. Conduct qualitative research with your best customers. They will tell you how much your brand is worth.
