Sales Lead Management Association Radio

In this fifth chapter, Paul explores experiences that led him to focus on storytelling for companies as a career and a passion. We're going to dig into the story of his own company, explore the application of the principles that drive your Capital S Story, and meet some common heroes that we're going to refer to as archetypes. Paul Furiga is our guest as we continue the series with him. He says, "In most organizations, you're a Capital S Story and your brand are lonely souls living separate lives inside your organization, and they've probably never been introduced to each other. And your story should drive your brand. They should be connected." Tune in for the episode of Sales Lead Management Radio, "When you stray from your archetype your story falls apart." ----more---- About Susan's Guest: Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perenniall