Improv-ing Business

Have you booked a vacation on Orbitz? Did you ever wonder how that easy-to-use business got off the ground? Rick and Brandon talk about a few quick strategies using this amazing company that may help you get that dream business off the ground. They use some ideas from an article, How to Hedge Your Strategic Bets by George Stalk Jr. and Ashish Iyer in the May 2016 Harvard Business Review.