#BusinessBobcat Buzz Podcast

This week we're joined by Brent Schoeb, who at the time of this interview was the Director of Corporate Partnerships for the San Fransisco 49ers, has since been promoted to the Vice President for Corporate Partnerships with the same organization. Brent is a 2006 graduate of Ohio’s Sports Administration program and has had stops with the Memphis Grizzlies as well as the Indianapolis Motor Speedway. We discuss how the 49ers moved from a traditional approach with sponsorships to a “less is more” model that cut their partnering companies in half and propelled them near the top of the league in revenue.