#BusinessBobcat Buzz Podcast

Travis & Brett sit down with Eddie Kendralla, senior analytics manager for the Phoenix Suns. Eddie’s job covers everything on the analytics side of things from player ops to concessions and merchandising. He talks about some of his duties and his analytics team’s role in things like ticket pricing and the allocating of resources. Which games are trending? How many tickets have been sold compared to the average? Where do we allocate our resources in order to get the greatest return? These are all questions that Eddie and his team are tasked to answer in order to help the organization run effectively. A 2012 graduate of the Ohio Sports Administration program, Eddie talks about internships and specifically a project in the Revenue Generation class that helped guide him to where he’s at today.