Legal Marketing Launch With Bentley Tolk

141: How to "Bring Value" to Potential Clients through Content Marketing - Scott Mozarsky

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Sinopse

Scott Mozarsky acts as President, Legal Division/Bloomberg Law for the Bloomberg BNA. In this role, he is accountable for leading Bloomberg BNA’s Legal Division which, through its flagship Bloomberg Law product, provides workflow platform driven solutions that incorporate tools, news, content, analytics and data that enable professionals to be more successful in their day to day jobs in the Legal, Compliance and Regulatory markets. Prior to joining Bloomberg, Scott held a number of leadership roles during a thirteen-year tenure in the UBM plc Group. As President – Media & Marketing Services for UBM Tech, Scott was responsible for building UBM Tech’s Marketing Services business and driving the evolution of leading websites such as Information Week.com, EE Times, Dr. Dobbs Journal and Light Reading to an online community model tied to UBM Tech’s live events. As EVP, Chief Commercial Officer, of PR Newswire, Scott oversaw PRN's commercial activities worldwide which involved spearheading the company’s efforts