'the Knowledge' - A Levitt Group Podcast

Episode 3 Show Notes:   Our guest is Allyson Stewart Allen who is the founder and CEO of International Marketing Partners. We talk about her 2002 book Working with Americans and what has changed since. We cover the rise of China, the global economy, the internet and other factors on American Business and whether there is a ‘special relationship’ between the UK and the USA. We also address the questions of how to succeed in the US and what individuals can do to work successfully with American companies.   Allyson’s book 'Working with Americans' is available from Amazon She can be found on Twitter at @museofmarketing and her company website is www.intermarketingonline.com. The UKTI Trade Guide to Marketing in the USA discussed in the show can be found at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/301339/Marketing_in_the_USA.pdf   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee