Smart Social: Leaders And Innovators In Social Business

Part of a series of conversations with leaders and innovators in the social business space, hosted by Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist. Learn more at:http://smartsocial.biz. Frank Eliason is Senior Vice President of Social Media at Citibank and author of @ YourService. Frank became well known for his pioneering work at Comcast in bringing customer service to the social web under the @ ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week. In part four of this interview via Google Hangout, Frank answers the question "what does smart social mean to me" with some valuable advice: if you want to win in social, concentrate less on social itself, and more on creating remarkable customer experiences.