Ko Sales Coach

When Less is More Despite what some may tell you more isn’t always better. Like adding more soap to your washing machine. The clothes won’t be any cleaner but you’ll have a BIG mess of bubbles to clean up.  To say less is more might seem like a contradiction, but what it really means is that less is more effective. In general it means “don’t overdo it.” On today's show discover: Prime times during the sales process when less is more! ...and why talking less...can mean more money for you! I remember being a new salesperson and thinking that the key to making great sales was to know a lot about the product and share all of it with my customers. Seemed like a logical approach...just pepper the customer with information until they give up. Well, I pretty quickly figured out that was a terrible plan. I just ended up talking customers right out the door and my sales numbers went with them! Overtime I came to realize that a more effective approach was to provide just the information necessary for them to make a go