Pharmaceutical Sales Secrets

Up to 87% of doctors want more reps to use clinical studies. Yet, selling with clinical reprints is an art form, something rarely taught in sales school. In this interview, you will learn the following: --Why you should never use the words “I,” “me,” or “we” while presenting a clinical study. --Why 87% of physicians are requesting clinical studies. --How to implement the four steps of the SOAP model.