Women Power Up

What do you think of when you catch a whiff of home-baked bread or fresh pine trees or thatfavorite sweater that your Mom wears?The Scent Marketing Institute estimates that about $50-$80 million was spent onscent marketing in 2006 and that the figure will reach almost $1 billion in thenext decade. Today, there are many ways to experience scent outside of personalcare by integrating scent into the brand experience.**Sue Phillips, corporate brand and personal fragrance expert will be our guest on the upcomingsegment of Women PowerUP! Radio and she'll share how our sense of smell can turn thearoma of chocolate chip cookies (or any smell that you want your customer to experience) into cash.Ms. Phillips is the President of Scenterprises Ltd. and Contributing Editor ofGLOW Beauty Magazine and HAPPI trade publication. She is known for having created Tiffanyperfume for their 150th anniversary as well as other well-known successful brands and initiativesfor Avon, Burberrys, Chopard, Davidoff, Diane Von Furstenberg, La