Market Track

In our final segment in resale policy development, we take an expert level look at expanding and refining your price policy. In our previous MAP segments, MAP 101 and MAP 201 your host Anthony has been joined by Freeborn & Peters, LLC attorney Gene Zelek, expert in the field of pricing policy. You’ve learned how to get started, and even take a deeper dive. Now it’s time to examine the policy you have in place and define the elements you need to clean up as we touch on:Bringing new life to your old policyDeveloping the internal team to support the policyFactors impeding policy enforcementWhether to choose MAP or Resale Price PolicyHow to deal with two-step distributionResetting Policy ScopeReal-world examples of policy elements for B2B and B2CIf you are ready to learn more, or have questions for Mr. Zelek, sign up now for our "Enforcing Price Policy" webinar on Feb. 19. You’ll hear Gene Zelek live and have the opportunity to ask him questions after the presentation. If you have questions now, please visit