Market Track

Is Ecomm a bigger or smaller piece of your audience's sales? Is the offline impact message relevant?In this segment, Channel IQ has the pleasure of welcoming back Daniel Silverman, VP of Ecommerce Strategy & Sales Support at Etailing Solutions, a division of Epsilon. Mr. Silverman and your Add to Cart host Anthony discuss digital asset management (DAM) and product information management (PIM), focusing on product education and the online/offline impact?In this segment we discuss topics revolving around asset management and its influence on online and offline sales, including:How and why non-store retail is the only channel growing double digitsThe largest online entity driving the growth and proliferation of product and brand informationHow ecommerce conversion numbers are actually slipping, why traffic doesn't necessarily convert on marketplace anymore What is the largest influencer of all retail salesWhat is the most important channel to focus your marketingAn agnostic view of conversion – does it reall