In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

Sales optimization is the soup du jour in the sales world - every company is working hard to streamline processes and bring in revenue faster. While it’s important to optimize every bell and whistle you can, it’s also important to understand that growth is not only about getting more leads into the pipeline or more customers to sign on the dotted line. You’ve got things like the buyer’s journey to consider, the importance of decreasing churn, and a whole lot more if you really want your company to grow. Tiffani Bova writes about these topics and more in her new book, “Growth I.Q.” and she’s Anthony’s guest to talk about them, on this episode of In The Arena. Hear .@Tiffani_Bova speak about #sales optimization, the buyer’s journey, and expanding into new markets on this episode of #InTheArena with @Iannarino.Click To Tweet Churn can actually be leveraged as an offensive strategy Most of the time when sales organizations address the issue of churn, they approach it defensively, like there’s a problem to be fix