In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

Seth Godin’s latest book “This is Marketing” is filled with industry truths that you simply can’t afford to miss hearing. On this episode of In The Arena, Anthony and Seth dig into the book’s brand-new insights and talk about the differences between being market-driven and being driven by marketing. You’ll hear how you can make a bigger difference in the world while changing the lives of those around you, and why truly ethical marketing encompasses layers of empathy and compassion. It’s a stellar episode not to be missed - listen now! The latest book from @ThisIsSethsBlog, #ThisIsMarketing is filled with #marketing and #sales truths that you simply can’t afford to miss. Get an insider’s look into the book on this episode of #InTheArena. @iannarinoClick To Tweet Marketing shouldn’t be about one to MANY, but it can be about one to many Years ago, marketers could succeed if they simply got their message in front of as many people as possible. However, that’s not the case in today's world. Seth explains that “Ma