The Tablet Show

Carl and Richard talk to Justin Esgar about everything that goes into building a successful mobile app - not just development! Justin talks about his experiences building a variety of different mobile apps, mostly on the iOS platform. He digs into the challenges of getting a good idea together, outsourcing various services (including development), how to get your app accepted in the AppStore, how to actually market your app effectively, and what success looks like. Much of what Justin has done is in his book Appitalize on Your Idea, links in the show notes!