Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants

Kenny and Andrew explain why your marketing can't succeed if you don't measure it, and the sensible way to do so. In this episode: Why you must measure and compare results from your marketing channels How to measure results that allow smart decision making How to avoid measurement traps and rabbit holes How to get started measuring quickly and easily Question of the week: "Is it ethical to pay for referrals? Tip of the week: A landmark book for optimizing your marketing Extras Google AdWords Content Experiments -- Easily run webpage conversion experiments A/B Split Test Calculator -- Easily see when an experiment has reached mathematical significance URL builder -- Easily add source-tracking parameters to links "80/20 Sales and Marketing" by Perry Marshall -- Make your time and money work much more effectively for your business Download Episode 13 PDF Transcript The post Episode 13 – Measuring Results appeared first on Magnetic Consultant.