Get Real About Business Podcast

Modern marketing has changed. It's all about inbound traffic now which means creating value and building credibility and expertise so people call you rather than you call them. While it's not the only way to create inbound traffic, information products are the established lynchpin that makes everything work. During this episode, we dig deep on how to create information products. I'm joined in this episode by the UK's most prolific information product creator, Peter Thomson. Peter Thomson is regarded as one of the UK’s leading strategists on business and personal growth. With over 100 audio and 100 video programs written and recorded he is Nightingale Conant’s leading UK author.  Peter shares some of his best tips, straight from his new book, "How to Write Your Business Book in 5 Days or Less." In today's podcast, you will learn: Why information products work How to name your info product so people bite your hand off to get it? A simple but powerful technique to create your information products in the shortes