Product Hunt Radio

On this episode Abadesi talks to Dave Charest, Director of Content Marketing at Constant Contact. He’s here to walk us through all the common mistakes that makers make when marketing their products, and how you can avoid them.In this episode they talk about...How to contribute to an online community as a marketer“Don’t approach it as an opportunity to get your message in front of people, approach it as an opportunity to participate. You can go there and say, ‘hey, check out our stuff,” or you can go there and ask questions and be part of that community. That’s the big difference.”Dave and Aba talk a bit about the different types of marketing approaches that exist and the fact that marketing can sometimes get technical. He talks about why he says “if you’re thinking about starting with content marketing, then yes you should start with content marketing.” He breaks down how to be a good online citizen when you’re approaching a community on behalf of your product, and how to make sure you add value to the discus