Product Hunt Radio

How to grow your brand with Instagram with Year & Day Founder Kathryn Duryea Wyndowe

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On this episode Abadesi talks to Kathryn Duryea Wyndowe, founder and CEO of Year & Day. They make beautiful tableware that they sell direct-to-consumer online via their website.In this episode they talk about...How she came up with the idea for Year & Day“I felt very empowered by this idea of buying a new set of plates outside of this proposition of getting married and a wedding registry.”Kathryn graduated from Stanford GSB and started working at Tiffany & Co., helping to bring them online. She was inspired by the new direct-to-consumer brands and had always loved the ritual of setting the table. She decided she wanted to make “tableware fun again.” Through trying to buy a set of tableware for herself, she found that the experience was confusing and uninspiring. After going through that, she “turned on the other side of her brain” and dug into the market for tableware, which accounts for $7B in annual spend, which led her to start Year & Day.Her crazy year preparing to launch the brand“It took