Product Hunt Radio

On this episode Abadesi talks to Brianne Kimmel, founder of Work Life, an early stage venture firm in Silicon Valley that invests in tools and services for the modern workplace. She was formerly head of product and GTM strategy at Zendesk.In this episode they talk about...Why she started Work Life and what she learned while fundraising“There are a lot of non-traditional folks who are breaking into venture, many of which are solo GPs.”Brianne started angel investing on the side when she was working at Zendesk. She enjoyed working with and meeting new entrepreneurs so decided to start her own fund to “do what she was doing on evenings and weekends full-time.”She explains the focus of the fund and talks about the fundraising process for it. Initially, she says, she started with a “friends and family'” round before she became comfortable raising from other people. She started pitching to people outside her network and tried to run a “tight process.” She explains her strategy for follow-up and why her personal pro