Mykitaab: How To Publish And Market Your Books

Welcome to a new season of MyKitaab Podcast. Amar Vyas interviewed Hema Hattangady and Ashish Sen, authors of the book "Lift Off : The Story of Conzerv." This book is the story of entrepreneurship, a journey of growing, scaling a business and creating an organizational culture. Hema Hattangady is a MBA from IIM Calcutta. She joined the business established by her father-in-law in 1990 after a short stint in advertising and brand strategy. Eventually, she was appointed CEO of Conzerv and successfully turned around the company before its acquisition by Schneider in 2009. Ashish is a graduate of King’s College, Cambridge University. He started his career with the Business Standard, Ananda Bazar Group of Publications where he became Assistant Editor. He currently divides his time teaching community media at institutions in India and abroad and is also a theatre practitioner.  You can find detailed biographies of the authors on http://l.mykitaab.in/conzerv Fun fact:  This is the first ever in-studio recording for