Jeremy Bullmore: The Wpp Essays

Lessons to be Learned from Robert McNamara and a Pair of Long-handled Toe-nail Clippers

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Sinopse

Jeremy Bullmore has been described variously as 'quite possibly the most admired man in advertising' (Campaign magazine's A List); 'Adland's greatest philosopher' (Campaign); and 'the best writer I have come across' (Martin Sorrell). Marketing magazine simply observed: 'When Mr Bullmore speaks, the world listens.'