Get Real About Business Podcast

We assume that if we offer our customers more choices, then they’ll be more likely to buy our products since it’s more likely that they’ll find something they’re looking for. That’s why most companies offer a large variety of products. But here’s the interesting thing about choice: if a prospect is presented with too many choices, they are actually less likely to buy. This was proven by Sheena Iyengar and Mark Lepper from Columbia and Stanford University in a study about jams. It was with great interest then that when I discovered Steve Martile's 2-step framework for creating predictable income I wanted to learn more. Steve's method isn't to just reduce the number of offerings his client promote, it's to slash them down to just one.  How would you feel about doing that? It's a brave decision, right? As it turns out, this is also a very profitable decision.  In this episode, Steve and I discuss: A 2-step framework for generating a predictable income Betting on one product Standing by your ROI Generating lead