Get Real About Business Podcast

Content is king, so they say but it's sure as heck not going anywhere unless you market it. Content marketing is one of the hottest topics in marketing these days but not everyone is getting it right. Content marketing is all about inbound traffic. Done well, content marketing can attract great clients and seamlessly ease them into your business in a way that feels natural, generous and helpful. Done incorrectly, content marketing can be a massive waste of time and resources. You can spend hours on a piece of content that nobody consumes and you're left wondering if this "content marketing thing" works at all. But content marketing does work! You wouldn't see top marketers use it every day if that wasn't the case. The trick to content marketing is understanding how people think and behave. It's all about human psychology. In this week's episode, I invite author and content marketing expert Kenda McDonald to talk on the subject. Kenda was a fun guest with lots to say on the subject.  We dive deep into the topi