Inside Online Podcast

This month we catch up with Jonathan MacDonald at youth mobile brand network Blyk. Will Collin, at Naked Communications, and supplier to IPA's latest publication Advertising Work 16, discusses the effectiveness of advertising and consistent measurability of online and offline media. We also talk with Mark Cridge and Sebastian Royce at Glue London, on how to be a perfect client, being more experimental and the need for speed of ideas in current brand advertising.Download this podcast