Data-Driven: Uncovering the Intersections of Data and Marketing
Addressing One Customer in a Multi-Channel World
- Autor: Podcast
- Narrador: Podcast
- Editora: Podcast
- Duração: 9:20:00
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Sinopse
The emergence of new platforms and channels has made it increasingly challenging for businesses to understand their best customers and prospects across offline, online and mobile interactions. SVP and GM of Oracle Data Cloud Omar Tawakol discusses the critical need for businesses to harness and stitch together the many data points around a single customer to deliver and personalize every interaction.