Data-Driven: Uncovering the Intersections of Data and Marketing

Successful businesses are finding unique insights from customer voice by tapping into unstructured data channels like social media, chat logs, surveys and more. In this episode of Data-Driven Ravi Iyer, Chief Data Scientist at Ranker, Tara Roberts VP at Oracle and Cady Behles Social Strategy Consultant at Oracle reveal how businesses are using unstructured data to drive customer engagement.