57 Brand Haikus
Brand Haiku #5: Business Begets Brand. Brand Begets Customers.
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Sinopse
Business strategy creates an offering. Brand strategy creates customers for that offering. Marketing strategy creates demand for that offering. The youngest of companies often move from business strategy directly to marketing strategy—from building the offering to entering that offering into the marketplace—only to find the customer is missing. The customer is everything.