57 Brand Haikus
Brand Haiku #3: Brands Mitigate Product Development Risk
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Mais informações
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Sinopse
In the mind of the Xerox customer, the brand is not elastic enough to stretch from office copiers to office computers. In the mind of the Caterpillar customer, the brand is elastic enough to stretch from machinery to footwear. You must measure the elasticity in your brand.
