Talk Credit Radio With Gerri Detweiler

Many small businesses fail because they don’t understand the critical financial details of their business, says Mitchell D. Weiss. His goal is to help entrepreneurs avoid the traps he’s seen entrepreneurs run into in his many years as a financial services executive. He explains how in his new book, Business Happens: A Practical Guide to Entrepreneurial Finance for Small Businesses and Professional Practices. In this interview he shares why he wrote the book, and then provides his advice on what small business owners can do if things don’t go according to plan and their venture runs into financial problems. But ultimately he wants business owners to learn to protect themselves before they experience financial difficulties. This interview aired live October 21, 2013.