Get Real About Business Podcast

It's fair to say that while Facebook Ads are among the best marketing opportunities available in modern day marketing, they can also be a little overwhelming when you're trying to get to grips with them. Sure, you might have boosted the odd post, but how do you get serious (I mean, really serious) about using Facebook ads for your business? In fairness to Facebook, they've done a pretty good job of making the process easier. After all, they want you to buy marketing space. They want you to use their platform. The trouble is that there is so much choice. There are different campaign goals. You have ad sets and the ads themselves to contend with. Then there's all this split testing to do. Have you heard about that? Well, I've been fascinated with Facebook ads for a long time now. We talked about Facebook ads back in episode 23 with Sam Bailey, but I wanted to take a deeper dive. That's where Janet E Johnson comes in. Janet is a social media strategist in Michigan, USA. I stumbled across her in a podcasting comm