Get Real About Business Podcast

With social video generating 1200% more shares than text and images combined (source: Small Business Trends) it doesn't take a genius to realise that including video in your content marketing strategy is a smart thing to do. Video as ads or to support a landing page is one thing but in my mind, where video prevails is in building community and positioning you as a thought leader and expert. Everyone calls themselves an expert these days. Fewer prove it by sharing their expertise, thoughts and experiences in a public place, completely free of charge. While you may not like the idea of giving away your expertise for free, it's often exactly what you need to do in order to build sufficient confidence with your audience to get them to buy from you. This is where YouTube comes in. YouTube allows you to share regular content that will be valuable to your target market in a way that people enjoy consuming it. Perhaps most importantly, it keeps you top of mind so that when your prospects are ready to make a purchase