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Facebook is an amazing platform to advertise your product or business, but things can get a bit confusing and complicated at times. If you know what you’re doing, Facebook is amazing. But if you get lost in all the terminology like CPC, pixels, click-through rates custom audience and lookalike audiences, things get messy. So in … Continued The post Facebook Lookalike Audience — Custom Audiences Versus Lookalike Audiences |… appeared first on Till Boadella.