-ann:a Minute In The Mind Of Jack Trout

Jack Trout, Steve Rubel Talk Buzz Marketing with , Rick Murray, Errol Smith

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Sinopse

Jack set off a firestorm of chatter on blogs when he used his Forbes.com column to challenge word-of-mouth marketing. We close the series on "buzz" with a lively roundtable exchange featuring word-of-mouth evangelists, Steve Rubel and Rick Murray of Edelman and Errol Smith of Jackstreet Media.