'the Knowledge' - A Levitt Group Podcast

Episode 14 Show Notes:   Why do 88% of change initiatives fail? Whatever our roles, most of us are involved making and managing different types of change in organisations.   In this podcast Peter Domican interviews Campbell Macpherson, the author of ‘The Change Catalyst: Secrets to Successful and Sustainable Business Change’  available from the CIM Bookshop. Until 31 May, an additional 10% discount is available using the discount code ‘CATALYST’ at checkout.   They talk about why change is so difficult, the reasons why people resist change and, the process of change and why emotion trumps logic every time.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group)   CPD Category:   Learning Content: Insights; Strategy Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts   Duration: 40 mins   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. W