Board Game Authority

While at Origins Game Fair, I was able to talk with Colby Dauch of Plaid Hat Games.  We mainly chatted about Ashes: Rise of the Phoenixborn and Specter Ops. I asked Colby how they decided how thier miniatures should look, specifically, how should a werewolf look for a Plaid Hat game? At their level, does the company image go into the thought process when creating art and miniautres? Turns out, Plaid Hat Games has used the same sculptor for all of their minis, and him and Colby were friends before either of them were professionals in the board game industry. Cool. (Apologies for the audio, it was recorded on the convention floor.)