Scarehouse Podcast

Froggy's Fog provides fog, haze, snow, bubbles, and even smells for haunted houses across the country (and probably the world). The company started in the roller skating industry then expanded to haunts, mega-churches, emergency and military personnel trainings, and even airshows. During last year's Midwest Haunters Convention, Creative Director Scott Simmons and Director of Sales and Marketing Katie "Dudders" sat down with Chris Markgraf, one of the founders of Froggy's Fog.  Froggy's Fog started in a Chris' family owned fun center. One day, Chris turned on their new fog machine and suffered an asthma attack. Chris worked with his father, a biochemist and Adam Pogue, a university student studying business, to develop a fog Chris could comfortably breathe. Chris, Scott, and Dudders discuss marketing and Seth Godin's book Purple Cow. When Chris and Adam created Froggy's Fog, they instinctively utilized some of the same best practices from Godin's book.  Chris explains how Leonard Pickel, HauntCon, and fellow f