Scarehouse Podcast

Episode 111: Over Caffeinated Chat with Rob Johnston About Social Media, Adapting, and Being Genuine with Your Audience

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Sinopse

Scott Simmons and Katie “Dudders” hang out on a loading dock in Pittsburgh’s Strip District with Rob Johnston to talk about social media and the importance of being genuine with your audience. Highlights: Rob, former ScareHouse Podcast host, reminisces about his favorite ScareHouse Podcast episodes Discussing the rise and fall of Vine Why Vine was such a great fit for Rob’s creative vision and how enjoyed the challenge Using old school techniques and humor to engage with today’s audience Rob’s one Vine that went horribly wrong Having to let things go in order to grow Rob talks about his most elaborate Vines and the clean up involved The importance of using customer data and analyzing engagement in haunt building and social media content creation Being relatable to your audience Rob talks about his coffee dumping Vine that turned into a gif sensation Trying to protect the content you’ve created in a social media world Why the top 20 content creators of Vine were