Scarehouse Podcast

Creative Director Scott Simmons and Katie “Dudders” head to Kennywood to chat with their Director of Public Relations and Social Media, Nick Paradise. They discuss year round marketing of seasonal businesses, innovating while remembering your roots, the value of engaged fan base, and Pittsburghers’ unique bond with Kennywood Park. Operating a seasonal business now requires year round marketing. Kennywood is adding a new daytime Halloween attraction, Happy Hauntings. Running a business is like running a household, you may want to add a big addition, but you still have to pay the bills. Amusement parks are known as much for their food as their rides. Kennywood was founded in 1898, the park officially opened in 1899. Balancing nostalgia with the contemporary in a theme park. Innovating while remembering your roots. The value of an engaged fan base. Pittsburghers feel a unique bond with Kennywood which is both a blessing and a curse. Kennywood has one of last running Noah’