Build A Better Agency Podcast

Online communities are quickly becoming one of the most powerful biz dev tools out there, but there’s etiquette to starting and maintaining one. It’s not for everyone, but for those who are ready, an online community could be your ticket to selling without ever having to actually sell. This week, we’re continuing the conversation about online communities vs. online audiences, and the vast benefits they can offer to agency owners. Now that we’ve established the differences between an audience and a community, it’s time to ask ourselves deeper questions about why and how we should start one. The main purpose of starting an online community shouldn’t be selling or profiting from its members. But if you’re in it to genuinely help others and create an avenue for collective thought leadership and connection, increased sales are just part of the benefits. If you think starting an online community could be the right move for your agency, tune in to this week’s episode of Build a Better Agency. For 30+ years, Drew Mc