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Kyle Orlando is the President of EDealer, a Toronto-based company composed of experts in online car sales catering to clients across all 10 provinces. Possessing a wealth of experience in the automotive industry, Kyle is a seasoned marketer with a proven track record. He is proficient in digital marketing, including search engine optimization, marketing management, project management, digital strategy, and paid digital media. Before joining EDealer, he was a marketing intern at Shaker Recruitment Marketing, a full-service recruitment marketing agency.  In this episode… The automotive industry is undergoing a massive shift, and car dealers face unprecedented challenges to keep up with the changing market dynamics. With the rise of digital technologies, it's essential to embrace the online world to boost sales. However, digital marketing can be complex and daunting, requiring expertise in various areas.  From website development to social media, content strategies to inventory hosting, backend systems, and more