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Today’s guest has driven up revenue in his gym by 3.5X since starting mentorship with Two-Brain, and his January 2024 total earned him a spot on the Top 10 revenue leaderboard—which ran from $58,000 to $125,000 USD.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with revenue leader Chad Pinther, co-owner of Colfax Strong Strength and Conditioning, a CrossFit affiliate in Denver, Colorado. With the help of a mentor, Chad and wife Esther identified a few key areas where they could increase revenue in the gym. They focused on No Sweat Intros/free consultations with new members and goal reviews with current clients, and they added an in-house nutrition program to create a new revenue stream. Colfax even hired a full-time sales director—an investment that brought returns in just a few months. Chad’s sales director has nearly doubled the gym’s close rate and is selling high-ticket packages through the Prescriptive Model. He’s helping clients meet their goals faster and boosting gross revenue for