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Mark Emond is the Founder and CEO of Demand Spring, an integrated revenue marketing consultancy working with B2B marketers in building and implementing the marketing strategies and technology stacks that drive transformation and top-line results. The firm works with organizations ranging from high-growth Series C companies to Fortune 500 organizations. Before founding Demand Spring, Mark spent 15 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. He also serves and supports the development of young people as the VP of Competitive, Player and Coach Development with West Ottawa Basketball, the Head Coach for the Capital Region's female team at the Ontario Summer Games, and the Head Coach of the U16 Girls West Ottawa team. In this episode… Marketing is the backbone of any successful business, but it's not always easy to get it right. So, where can you get the partner you need to take your marketing to the next level?  According to industry expert Mark Emond, understanding your customer's b