Upfront Podcast
Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:29:18
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Sinopse
Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life. Recorded Feb 29, 2024 at the Upfront Summit.