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Cameron Heffernan is the Chief Marketing Officer at Your B2B Marketing, a globally focused strategic marketing agency. With a rich background as a serial entrepreneur, Cameron's career spans three continents, reflecting a diverse and expansive professional journey. He is recognized for launching a seven-figure marketing agency that caters to a wide range of clients across the globe. His expertise lies in helping companies articulate their value proposition effectively, supporting their growth, and assisting them in entering new markets. In this episode… Leveraging the expertise and nuances of local markets can be a game-changer in global business growth. But how exactly does one tap into their wealth of localized knowledge to expand successfully on an international scale? According to Cameron Heffernan, a seasoned global entrepreneur, the key lies in understanding and adapting to the unique cultural and business landscapes of each market. Businesses can significantly enhance their global reach and effectivene