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[Top Agency Series] Creating a Successful Creative Agency With Tom Shepansky of Rethink

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Sinopse

Tom Shepansky is the Co-founder of Rethink Communications, a well-established, full-service creative ideas agency that operates across various locations, including New York, Toronto, Vancouver, and Montréal. The agency caters to a diverse clientele and provides comprehensive 360° campaigns, digital solutions, design, production, public relations, and strategic services. Tom serves as a trustee and oversees the business operations at Rethink. Before Rethink, he held a prominent position as the VP Director of Client Services at DDB Canada, a renowned advertising agency. In this episode… Marketing plays a pivotal role in the growth of any business. However, executing successful advertising campaigns as an entrepreneur can be challenging. So, where can they get the desired support to help them thrive in this space?  Experienced entrepreneur Tom Shepansky says that entrepreneurs must prioritize marketing to stay ahead of competitors — offering great products or services is no longer sufficient to guarantee success