The Twenty Minute Vc: Venture Capital | Startup Funding | The Pitch

Brendon Cassidy is one of the OG of enterprise sales of the last decade, having advised the likes of Gong.io, Pipedrive, Showpad. Previously Brendon was first Head of Sales at LinkedIn and VP of Sales at Talkdesk. In Today's Episode with Brendon Cassidy We Discuss: 1. From Recruiter to Sales OG and Linkedin's First Head of Sales: How did recruiting prepare Brendon for a career in sales? What impact did the dot-com bubble burst have on his early career? What does Brendon know now that he wishes he had known when he started his career in sales? 2. The Sales Playbook and Hiring The Team: How does Brendon define the "sales playbook"? Should the founder be the one to create and execute V1 of the playbook? Should the first sales hire be a rep or a sales leader? When is the right time to make that all-important first sales hire?  3. Why Discovery and Outbound Are Broken Today: Why does Brendon feel discovery is useless in today’s sales process? Why does Brendon believe outbound will move under t